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MAGAZINE
Written by seasoned local journalists, Real Estate Florida focuses on the news, deals and personalities shaping the state’s commercial property market. Each issue offers insight and analysis of economic indicators, property performance data, shifting demographics, development trends and more.

FLORIDA FOCUS
We will bring a statewide focus to the issues and trends that are impacting the commercial market — a unique “big picture” view that will be enhanced by in-depth reporting and analysis. This overall outlook, combined with a comprehensive look at key topics, will give readers a better sense of current market conditions and a better understanding of future growth.

REGIONAL PERSPECTIVES
Although there are a number of shared commonalities, each of Florida's regions—Southwest, North, Central and Southeast—has unique market dynamics and warrants distinct coverage. Real Estate Florida provides news and need-to-know information about what's happening on a city-by-city, region-byregion basis. Every issue offers an update of property and business conditions in each region, featuring expert observations and the latest analytical data.

MARKET SPOTLIGHT
Expert observations and the latest empirical data will be provided on a microeconomic level. These close-up looks at the property and business conditions in specific geographic areas will provide coverage of the major stories impacting the major markets (see pages 4 & 5 for a listing of cities covered in 2008).

TRUSTED SOURCE
The editorial credentials of Real Estate Forum, the breaking news capabilities of GlobeSt.com, the insights and analysis available from our RealShare Conference series— the full resources of the entire Real Estate Media Network—will provide readers of Real Estate Florida with unmatched access to pertinent information, as well as an extended marketing platform.
REFLA reaches
15,017
decisionmakers in
Northeast, Central
and Southwest Florida

READERSHIP BREAKDOWN
38% Owner/Investor, Developer/Builder
20% Commercial Real Estate Brokerage/Service Provider
19% Institutional Investment/REIT/Lender
13% Corporate Real Estate, Facility/PropertyManagement
9% Professional Services: Accounting, Architecture/Design,Appraisal,Construction, Legal, Title Insurance
1% Government Agency/Economic Development Authority
Editorial Inquiries:
Carl Cronan 813.261.5106		 Advertising Inquiries:
Rosanne Versaggi 813.261.5106		 Subscription Inquiries
Paulitiana St. Hilaire 212.981.9941